Vision, Mission & Values

Lead The Way Fitness exists solely to increase physical activity amongst young people. The company is committed to investing all money made back into health and fitness projects to support its long term mission.


Our Vision

Our vision is for the young people of the United Kingdom to be the most active in Europe for years to come.

Our Mission

Our mission is to increase physical activity amongst young people ensuring a health and fitness legacy is created for future generations.

Our Values

Click on the headings below to see how we lead the way through our values:

We lead by valuing all people regardless of background.

We lead by striving for continuous improvement and fresh ideas to change the perception of health and fitness amongst young people.

We lead by inspiring future generations through our passion for health and fitness on a daily basis.